TESCO: Understanding multi-device use at home

Qualitative research sessions
London, UK – 2012

Multi device usage is now a fact. Users combine watching tv with googling information regarding what they are seeing or even shopping. This behavior opens multiple possibilities for home digital services.

For a retailer, we conducted qualitative user research with British families in order to further understand the needs and opportunities for new service offers. The sessions consisted on doing in-context interviews and resulted on several user archetypes and design principles that would be used to ideate concepts for new digital services.

Details of this project are confidential.


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